![]() ![]() Often, Alex uses his own achievements to exemplify his expertise as a way to bolster his personal brand and authority. Here are the 15 strategies and live examples taken from his YouTube video. Here are the persuasion strategies and real-life examples that made this launch a success, and how you can use them too.Ĭopywriting Checklist: Alex Hormozi’s 15 Persuasion Strategies & Real-Life Marketing ExamplesĪfter analyzing Alex Hormozi’s recent book launch video, we found that he used a whopping 15 different strategies.Įach strategy is carefully executed to convince the audience that his offer is the right solution to improve their lead-generation skills. With an impactful YouTube video at the forefront, this launch redefined how to make a difference. Hormozi’s book launch wasn’t just a release it was a well-calibrated strategy to disrupt the market.
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