![]() ![]() Plus, housing key content in your online community is an effective way to create conversations around your content, get feedback, and improve member engagement in an organic way. Giving members access to valuable content they can’t easily get anywhere else makes them feel part of a group and benefits them professionally for years to come. ![]() Make sure your online community offers these members access to information that matters most to them, such as details about professional development opportunities your organization provides as well as the latest reports on best practices and key issues affecting the industry. Those early in their careers place training, industry information, raising awareness, networking, and job opportunities as their top five priorities. Include content they care about.Ī recent Community Brands study points to differences in what members value based on career stage. Here are some simple, yet effective, approaches to make your online community more attractive to young professionals and get them more involved. This might sound like a tall order, but it doesn’t have to be. So, a great way to connect with early careerists is to make your online community even friendlier to them. All of this has led to return on our investment sooner than we expected.Your online community is already a powerful tool for providing a great member experience. We also worked with the Nimble AMS team to build an AI-driven solution that automatically identifies members at risk of lapsing, and then helps us take quick action to save the memberships. ![]() “We’re able to process memberships and run reports so much faster with Nimble AMS. In addition, using the Nimble AMS Community Hub, MCA&F now engages more with members online to deliver a better overall member experience. They also cut time spent on dues processing, reporting, and analytics in half. Working with the Nimble AMS team and using the built-in point-and-click AI tool in the product, MCA&F implemented a solution that renewed 25 percent of members at high risk of lapsing. Using Nimble AMS Prediction Builder – which leverages the artificial intelligence (AI) technology, Salesforce Einstein – they implemented an innovative solution that automatically identifies members at high risk of lapsing and presents staff with suggested actions to take to prevent non-renewal. They were seeing 1,000 lapsed memberships each month. MCA&F also worked with the Nimble AMS team to tackle a challenge many associations face: membership retention. MCA&F liked that Nimble AMS is built on the Salesforce platform, making it easy to upgrade and integrate with multiple other solutions. They turned to Nimble AMS for an easy-to-use member management solution with strong reporting and analytics that saves staff time and improves member engagement. Jaclyn Baird, Director of Membership Services, MCA&F The solution And, since Nimble AMS provides continuous upgrades automatically, we’re always using the latest version of the product.” We’re now able to do what we need to do in Nimble AMS while saving time. “We had to customize our previous software so much that we couldn’t keep up with product upgrades. They needed to customize their association management software (AMS) so much that they couldn’t also keep up with product upgrades and found it difficult to engage with members online. In 2018, Marine Corps Association & Foundation (MCA&F) faced a challenge. ![]()
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